November 30, 2021

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Simundia raises 10 million to popularize professional coaching



Constrained and forced, many companies have discovered online coaching to continue to develop, despite the pandemic, the “soft skills” of their employees. And many have taken a liking to it.

Start-ups positioned in the niche are therefore booming. Simundia, one of the first in France to offer this type of remote service, claims to have multiplied its sales by ten for two years. For the young shoot, it was therefore the perfect time to pick up the pace by raising $ 10 million with AXA Venture Partners (AVP), Educapital and its historic shareholder, the American fund FJ Labs.

Founded in 2017 by Grégoire Schiller, Vincent Simon and Colombe Mandula, Simundia had already completed a first funding round of $ 2 million two years ago. Benefiting from a favorable context, its algorithm which promises to connect each employee with the best coach according to their needs has attracted around a hundred companies, large groups but also start-ups whose young leaders often lack knowledge – make managerial.

The offer consists of short and personalized coaching, 100% remote by videoconference, supplemented by e-learning content. Designed to make professional coaching accessible to as many people as possible, the formula has thus made it possible to train more than 10,000 employees, and not just “top managers”. “The demands are focused around leadership and management, shaken up by the Covid-19. The other big subject is female leadership ”, reports Colombe Mandula, director of operations, who relies on a network of around 200 independent coaches.

Traffic jam in Europe

Even if digital coaching is on track to establish itself in a sustainable way, the battle to become the champion of the niche in Europe will be tough. On September 23, 2021, German CoachHub announced the acquisition of French MoovOne after having unveiled a fundraising of $ 80 million a few weeks earlier.

To score points in the predictable race for new features, Simundia plans to strengthen its workforce. 80 recruitments are scheduled in the coming months in addition to the 40 employees already in place. The start-up wants to go even further in the personalization of digital coaching.

In order to strengthen its impact, the coaches it selects around the world will be able to benefit from continuous training via a “coaching academy”. A “scientific committee”, made up of around ten specialists in neuroscience and psychology, will be set up to obtain the most relevant services possible. The match has only just begun.