March 25, 2023

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After Twitter, Meta wants to charge its users even more (but not sure it works)

Mocked, accused of copying Twitter or of having been launched in a hurry: the new paid subscription service announced by Meta for Facebook and Instagram is arousing rather lukewarm reactions from experts and Internet users.

How the hyper-rich are burning the planet

Called Meta Verified, this new service offers subscribers a blue verification badge, direct access to the company’s customer service, greater visibility and additional protection against data theft. ‘identify.

The sequel after the ad

For several “Wall Street” analysts, this subscription will not be able to generate short-term revenues equivalent to the colossal sums drawn from advertising revenues.

Zuckerberg accused of copying Twitter

“We don’t expect the new account verification service to exceed 1-2% of total revenue over the next 18 months”predicts Angelo Zino of CFRA, a financial analysis center that presents itself as independent.

Angelo Zino, however, insists on the need for Meta to diversify its sources of income at a time when inflation is weighing on advertisers’ expenses and when Mark Zuckerberg’s group is facing fierce competition in the online advertising market.

Before Meta, Twitter has already launched its paid verification offer, which gives access to its famous blue tick, but also to better promotion of posts, fewer ads and the possibility of posting longer tweets.

The sequel after the ad

From SpaceX to Twitter, what is Elon Musk’s real project?

This service, which had a chaotic start, has been one of Elon Musk’s top strategic priorities since his $44 billion takeover from the Twitter network.

Several Internet users have also suspected Mark Zuckerberg of plagiarizing the multi-billionaire boss of Tesla by hastily launching Meta Verified. ” Inevitable “Musk replied to a tweet making the accusation.

A “risky” bet

For Dan Ives of Wedbush Securities, launching a paid subscription is a gamble ” risk “ for Meta.

“There could be a backlash from consumers who will never want to pay a dime for Facebook or Instagram and this move could drive them out”he estimated.

The sequel after the ad

Especially since the price could be prohibitive for some: 11.99 dollars per month for the web offer and 14.99 dollars via devices equipped with the operating system of Apple or Google, which take a commission on the purchases made in their app stores.

“For most Meta users, whether on Facebook or Instagram, this new offering is likely to be greeted with an indifferent shrug of the shoulders”anticipates Susannah Streeter of Hargreaves Lansdown.

The analyst, however, thinks that small businesses and high-profile personalities may be tempted to pay to protect themselves from hacks or to obtain more visibility.

Numeric fraction

There was also a lot of reaction to making increased protection against identity theft a charge.

The sequel after the ad

“Security devices must NOT be offered for sale”cybersecurity specialist Kavya Pearlman was indignant on Twitter, judging that this would create a digital divide between the richest and the less fortunate.

Kavya Pearlman pleads for the bosses of the tech giants to fight more against scammers and spend less time charging their customers whose personal data they already exploit.

Even more directly, the Real Facebook Oversight Board, an anti-Meta activist group, claimed on its Twitter account that “Facebook now wanted [les utilisateurs financent] the harmful pattern that fuels all its activity”.